GroupM AdVentures was created to introduce our clients, some of the largest brands in the world, to innovative start-ups for potential collaboration and partnerships. We are looking for early stage companies that are trying to redefine the future of their space and provide an offering that is truly unique. Our goal is to find truly disruptive opportunities for our clients.
GroupM is the world's largest media investment management company in terms of billings according to COMvergence 2018 rankings. To put that in context, we are responsible for 1 in 3 ads globally. Our agencies- MediaCom, Mindshare, Wavemaker, Xaxis, and Essence- are highly recognized and awarded in our industry. Our parent company WPP is in the business of creative transformation and clients include 369 of the Fortune Global 500, all 30 of the Dow Jones 30 and 71 of the NASDAQ 100. Start-ups accepted will gain access to a wide range of mentors and contacts in this network.
We want to see companies and founders who are truly eager for the opportunities presented in the accelerator and will engage and form long term relationships in GroupM's vast network of talent, agencies, clients, and VC Firms.
Here are the criteria we will be considering as we review applications and meet with founders:
Does this company's mission align well with one of the challenges we are trying to solve?
Is this start-up mature and client-friendly? We expect those in our accelerator to be professional and represent GroupM in all client interactions.
Does this business have the ability to transform a part of our industry for the better?
Will this company make the most of the opportunites granted in the GroupM and WPP network?
We are seeking companies that can solve for:
technology-driven customer experience,
next-generation lifetime value modelling, and
engaging brands with New Yorkers using AI-fueled dynamic creative.
Intro Video Link and/or Highlight Reel Link:
Country Headquartered In:
Explain your current business model and how you generate revenue:
Where do you sit in your category's competitive landscape?
What do you hope to achieve with the GroupM network if accepted into the accelerator?
In 350 words, how would you solve for one of the AdVentures challenges?
Top Vertical Your Company Services*
Primary Area Your Company Operates In?
If you selected other, please clarify below:
Please provide some detail on your past fundraising, current business performance and growth plans
Anything Else? (This is your chance to get creative!)